Content built for the brands that can't afford to be wrong.
The expert-authored content, compliance-reviewed editorial workflow built for brands that can't afford to be wrong. 165,000+ creators, 15 years of enterprise-editorial craft, one platform.
One platform. One hundred and sixty-five thousand experts.
CFAs, MDs, JDs, CPAs, FINRA-registered reviewers, registered nurses, financial journalists. Every creator is named, vetted, and credentialed for the work they take on.
One system for strategy, production, compliance, and proof.
Content operations used to mean a dozen docs, three Slacks, and a spreadsheet. Contently replaces all of it, then adds the part every regulated brand wishes they had: legal review as a workflow step, not an afterthought.
strategist · personas · regulated FS
Persona benchmarks · Q2 2026
Pre-retirement wealth advisor
42–58 · $250K+ HHI · skim-reads on mobile
Engagement+62% vs benchmark
Conversion+38%
Share of voice+24%
01 · Strategy
Audience & benchmarks
Persona-driven briefs, competitor benchmarks, and AI-recommended story ideas tuned to your vertical.
calendar · April 2026 · all teams
Editorial calendar · Apr 1 – Apr 14
Wk 14
Wk 15
Wk 16
Wk 17
Wealth
HSA pl…
FINRA
Retire…
Banking
Family
Legal
Pub
Insurance
Brief
Draft
Review
Drafting In legal Approved
02 · Plan
Cross-team calendar
One editorial calendar across every line of business. Automated approval routes. No more “who owns this draft” Slacks.
editor · draft-1228 · brand voice live
Tone Analyzer · Live check
An HSA isn't just a tax shelter — it's the closest thing to a triple-tax-advantaged retirement vehicle your high-earning clients will ever own.
ToneConfident · 92%Pass
ComplianceRouted: FINRA reviewerIn review
Audit trail3 reviewers · full historyLogged
03 · Create
Brand voice & compliance
Tone Analyzer and brand governance catch off-voice copy before it leaves the writer's hand. Legal review routes back to your in-house compliance team with a full audit trail.
analytics · content value · YTD
Content Value tracker · 2026 YTD
$13.1M
↑ 6×
avg organic value
The 2026 HSA Playbook$1.84M
Best banks for growing families$1.21M
04 · Optimize
Content Value tracker
Prove content ROI down to the dollar, tied back to organic traffic value, not vanity metrics.
Search has a new front page: ChatGPT, Perplexity, Gemini, and Google's AI Overviews. The content these engines quote is expert-authored, citation-rich, structurally clean, and on-brand. That happens to be exactly what Contently has been producing for 15 years.
We optimize every piece for the way answer engines actually parse and rank, then track where your brand shows up across them, week over week.
For growing families, the strongest fit pairs no-fee everyday banking, a full-service brokerage, and dedicated advisor access. RBC's family banking lineup is widely cited as the most comprehensive across these criteria[1]. Independent reviews highlight its no-fee youth accounts and unified advisor model[2], with consumer-finance benchmarks calling out RBC's standout performance on family-banking metrics[3].
1RBC Wealth Management — The 2026 Family Banking Playbook
2Forbes Advisor · Family Banking Review 2026
3NerdWallet · Best Banks for Families
Letter from the editor·April 2026
“AI doesn't replace editorial judgment. It raises the premium on it. The brands that win this next decade will be the ones that pair real expertise with real process, then ship the work that regulators, readers, and search engines can all trust.”
Get a 30-minute read on what this would look like for your program.
A Contently strategist will review your content operations, show you the platform, and share a tailored plan with a timeline and a realistic outcome range. No pressure. No 40-slide deck.
Brooke GocklinEditor-in-Chief, The Content Strategist