About

Dmitrii Lunin, MBA — Founder & CEO of SEO Expert, JD, venture analyst, and architect of Web2/Web3 growth systems.


For more than 20 years, Dmitrii has helped companies across Germany, Canada, France, Israel, China, Estonia, and Eastern Europe launch products, correctly structure business intelligence, build scalable SEO/GEO promotion strategies, and grow online reputation capital.


He is the author of multiple analytical frameworks, including:
— Balanced Website Scorecard (SEO methodology);
— GEO Promotion Model (Generative Engine Optimization);
— Human-centered digital reputation restoration system.


Clients choose SEO Expert because they want results first, speed second, and transparency always.

Dmitrii Lunin, MBA
Dmitrii 迪玛 Lunin
Founder & CEO Shegby, Inc. & SEO Expert digital-agency. MBA, JD in Digital Forensics, CEC.
linkedin.com/in/dmitrylunin

One partner, one point of contact, a full suite of services:

Generative Engine Optimization (GEO)

Win visibility in generative engines, AI search, and LLM-driven recommendation systems. Our GEO methodology (Generative Engine Optimization) is one of the first comprehensive frameworks in the world designed specifically for AI-based search environments.


We build GEO-ready content architectures, entity optimization, trust signals, and AI-ranking structures so your product becomes discoverable in ChatGPT, Gemini, Claude, Perplexity, and emerging LLM browsers.


Full methodology on Medium

SEO Strategy and Balanced Scorecard

Our SEO approach is based on the proprietary Balanced Website Scorecard — a structured model that aligns SEO with business goals, UX, technical performance, and long-term content scalability.


We audit, plan, and execute SEO as a measurable system, not a collection of tactics. You receive a strategic roadmap, prioritized tasks, and transparent KPI tracking.


More about the Balanced Website Scorecard:
medium.com/@dmitry.lunin/balanced-website-scorecard


Online Reputation Management (ORM)

We help entrepreneurs, executives, and businesses clean, rebuild, and strengthen their online reputation using a structured and ethical ORM framework.


Our system includes:
— negative content suppression and replacement;
— creation of trust-focused online profiles;
— SERP reputation engineering;
— prevention of new negative publications;
— long-term reputation monitoring.


Read full methodology...


Just get in touch with us — fill the form at the right!

We will contact you as soon as possible to present our services.

I agree to the privacy policy

Services

Comprehensive Digital Solutions for Web2 and Web3

We deliver end-to-end digital development and marketing services tailored for modern businesses. Our expertise spans the complete spectrum of Web2 development, including custom websites, enterprise systems, and seamless integrations, alongside cutting-edge Web3 solutions such as decentralized applications (dApps), smart contract development, tokenomics design, and DAO implementation. From initial product conceptualization and MVP creation to full-scale deployment, we guide projects through every stage of their digital journey.


Our marketing and growth services combine technical excellence with data-driven strategy. With over 20 years of experience in business intelligence and analytics, we execute comprehensive SEO and GEO campaigns, performance marketing initiatives, and growth engineering strategies designed to deliver measurable results. Our reputation management services and content production capabilities ensure brand consistency and market presence across all channels.


We operate with strict SLA commitments, transparent reporting frameworks, and clearly defined KPIs to ensure accountability and results. Our approach is research-driven and honest: if preliminary analysis indicates a project cannot achieve its objectives, we communicate this upfront. We also offer unique content factory installations deployed directly within client infrastructure, providing greater control and scalability for content operations.

Shegby.com

Shegby

Shegby is a Web3 Concierge service and a DAO of Locals worldwide who earn addressing Travellers' issues. Made in Estonia.

From business intelligence to getting started to a pre-seed investment round, the project was acquired with the transfer of all IP to the new owner. It was completely redesigned for Web3 and a mobile application was developed. A strategy has been developed and work has begun to attract the users and members of the DAO (locals). The project is essentially a Web3 P2P-marketplace.

Paprika

SEO audit for the Paprika OÜ

Created: 10 September 2021
Country: Estonia

Paprika OÜ - marketing school in Estonia, Tallinn

Fiskars B2B project

B2B project development

Created: 01 September 2021
Country: Finland

Fiskars Group (also known as Fiskars Oyj Abp or Fiskars Corporation, and until 1998 as Fiskars Oy Ab) is a Finnish group company.

Prindime

PRINDI.ME printing house

Created: 10 September 2020
Country: Estonia

Prindi.me OÜ printing house is a team of competent experts. Our company provides project management services related to the manufacture, storage, logistics and installation of promotional products. Prindi.me provide services such as installation of advertising banners, signboards and billboards, light boxes, light letters and self-adhesive film.

Šerle Õigusteenused OÜ

Šerle Õigusteenused OÜ

7 August 2020
Country: Estonia

Å erle Law Office provides legal assistance in Estonia. The main activities of our Law Office are family, contract and corporate law as well as legal services in the field of financial technology. Our Lawyers have many years of experience and are qualified to provide legal assistance in most cases.

NFTS.Fishing

NFT-fishing project

Created: 14 September 2021
Country: Estonia

Take a look at this RARE fish was caught recently. Chance is 1/10000, purchasing by 0.01ETH you can catch and sell the NFT-fish by x10 or even 1.0 ETH each! Our algorithms built with random for size and length of each fish, the chance to catch rare one is 1/10000!

AI Content Factories

Stop paying per post. Start owning your content infrastructure. We build private AI content generation systems that live on your servers or ours—secured, trained on your brand voice, and engineered to produce ready-to-publish material across every platform you operate. Upload your brand guidelines, past campaigns, product specs, and messaging frameworks. The system absorbs it all, learns how you communicate, and begins outputting content for websites, YouTube channels, TikTok accounts, LinkedIn profiles, email sequences, and more through direct API connections.


This isn't just automation. The system tracks real performance data: click-through rates, engagement metrics, watch time, conversion paths, comment sentiment. It analyzes what works, identifies patterns your team might miss, and adjusts its output strategy accordingly. Each piece of content becomes smarter than the last. You get continuous improvement without hiring more writers, designers, or strategists. Deploy once, scale infinitely.


Companies using our AI content factories report 70-80% reduction in content production costs while maintaining or improving quality scores. The system handles ideation, drafting, formatting, and optimization—freeing your team to focus on strategy and distribution. Whether you need 10 pieces per week or 1,000, the infrastructure scales on demand. This is enterprise-level content operations without enterprise-level overhead, built for businesses ready to dominate their content channels without burning budget on agencies or expanding internal teams every quarter.


We analyzed dozens of Content Factory providers and discovered a critical flaw: they build the system on their side, not yours. This leads to vendor lock-in and loss of control.

Go-To-Market Strategy & Execution

You built something valuable. Now you need it in front of the right people, at the right time, with the right message. We design and execute complete go-to-market strategies for products that need traction, fast. This isn't consulting where you get a deck and figure it out yourself. We become your execution partner—from market research and positioning to live campaigns and measurable growth.


Our process starts with deep analysis: your product capabilities, target customer profiles, competitive landscape, unit economics, pricing strategy, and channel opportunities. We map out messaging frameworks that resonate, identify the exact platforms where your audience lives, and build a launch roadmap with clear milestones. Then we execute everything: brand identity, landing pages, conversion funnels, content calendars, community activation, partnership outreach, paid acquisition, organic growth loops, and performance dashboards. You get a turnkey operation designed to hit the KPIs we define together upfront.


Startups use us to enter new markets without building internal marketing teams. Established companies tap us when launching new product lines or pivoting into unfamiliar verticals. We've launched SaaS platforms, Web3 protocols, marketplace businesses, and B2B tools—each requiring different playbooks, different channels, different timing. What stays consistent: data-driven decision making, ruthless prioritization, and accountability to results. If the strategy doesn't deliver within agreed parameters, we adjust in real time. No lengthy retrospectives, no excuses. Just continuous optimization until traction becomes momentum, and momentum becomes sustainable growth your team can own and scale independently.

VC Analytics & Investor Access

Fundraising shouldn't feel like cold emailing strangers on AngelList. Dmitrii Lunin maintains direct relationships with over 5,000 investors across his first-degree LinkedIn network—funds writing checks from $50K to $50M+ across Web2, Web3, SaaS, fintech, AI, deeptech, consumer apps, B2B infrastructure, and vertical-specific opportunities. Send your deck, traction metrics, and funding goals. We identify the right investors for your stage, sector, and geography, then make warm introductions directly. No placement fees. No equity. No strings.


Beyond matchmaking, we provide the intelligence most founders lack when entering fundraising cycles. What valuation multiples are realistic for your metrics? Which funds are actively deploying in your category right now? What deal terms should you push back on? What traction benchmarks unlock the next tier of investors? We've analyzed hundreds of term sheets, sat through dozens of pitch processes, and tracked which investors actually close deals versus collect decks. You get that knowledge transferred directly—helping you avoid predatory terms, focus on investors who move fast, and position your story in ways that align with current market sentiment.


Founders waste months chasing investors who will never write a check. Wrong stage, wrong thesis, wrong timing. We compress that process into weeks by leveraging existing relationships and pattern recognition from years of market activity. Whether you're raising a pre-seed friends-and-family round or a Series B growth round, the network and data are available. The only requirement: you need real traction or a compelling market thesis. We don't introduce vaporware. But if your metrics justify attention, we'll get you in front of people who can actually fund your next 18 months—and help you close terms that don't destroy your cap table before you've built anything meaningful.

Consulting at no cost!

Are you looking for expert advice without any cost or commitment? Our free consultations are the perfect solution! We thoroughly assess your needs and tasks to ensure that our proposed solutions meet your expectations. In return, we ask you to provide feedback on our proposed solutions to your problems.

Contact us today to get started on your journey towards success!

I agree to the privacy policy

ADVANTAGES

Why Clients Work With Dmitrii Lunin

Proven experience icon

Proven experience

20+ years in SEO, Web2, Web3, and business intelligence. Real cases across Europe, North America, and Asia.

Transparent execution icon

Transparent execution

Daily reports, measurable KPIs, and SLA-based commitments.

Engineering approach icon

Engineering approach

Every service is based on models: Balanced Website Scorecard, GEO methodology, BI frameworks.

Ethical operations icon

Ethical operations

We provide honest estimations and decline projects that cannot reach expected results.

High efficiency. Your objectives define our KPIs, not the opposite.

We are proud of our partners: