Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more

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Campaign's weekly round-up of pitches, reviews and account wins.

Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more
Clockwise from top left: Pippa Glucklich, Lin-Sze Teh, Jenny Jones, Emma Withington and Oliver Clarke.

What’s wrong with media planning?

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Can we talk about whether agencies should be client-centric?

Can we talk about whether agencies should be client-centric?

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Dove awards seven-figure influencer brief

Dove awards seven-figure influencer brief

Campaign Experience Awards 2026: winners revealed

Campaign Experience Awards 2026: winners revealed



Latest stories

V&A East Museum

V&A East marks new site opening with campaign starring East London’s makers

BBH and School Food Project logos

BBH and charities partner to launch the School Food Project

Anthony Joshua for Wilkinson Sword

Wilkinson Sword enlists boxer Anthony Joshua to promote its upgraded Quattro razor

Production set

Producers call on brands to back indies, claim holdcos prioritise agency profit

Headshot of Chris Rhodes

Experiential has an honesty gap

The Standard's Dan Locke to join The Independent in new tie-up

Arthur Sadoun (left) and Gideon Spanier

Campaign and Marketing Week to co-host sessions as Campaign House returns to Cannes Lions

David Tennant standing with MoneySuperMarket recruits

David Tennant stars in Moneysupermarket campaign

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Graph showing upwards trend

“This isn’t blind optimism, it’s hard-won experience”: IPA Bellwether adland reaction

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Woman raising her hand

Review of the Week: Holland & Barrett makes a song and dance about health

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AD OF THE DAY

Moneysupermarket “Where better off begins” by New Commercial Arts

Moneysupermarket showcases how it is not only a price comparison...

Moneysupermarket “Where better off begins” by New Commercial Arts

The Work

Allica Bank “I like a bank” by 20Something
April 16, 2026

Allica Bank “I like a bank” by 20Something

Helly Hansen “Shared challenges” by Grey London
April 16, 2026

Helly Hansen “Shared challenges” by Grey London

Rippling “The juiciest thing to happen to HR and payroll” by Stink Studios
April 16, 2026

Rippling “The juiciest thing to happen to HR and payroll” by Stink Studios

Beavertown “Stick your neck out” by Pointy Stick
April 16, 2026

Beavertown “Stick your neck out” by Pointy Stick

Anglian Home Improvements “The nation’s favourite” by The Gate
April 16, 2026

Anglian Home Improvements “The nation’s favourite” by The Gate

Omnicom/IPG

Troy Ruhanen, John Wren and Florian Adamski

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs

Omnicom Advertising: (clockwise from top left) Miranda Hipwell, Katy Wright, Xavier Rees and Mel Arrow

Adam & Eve/DDB to merge with TBWA\London and FCB to fold into AMV BBDO

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John Wren

John Wren’s ‘defining moment’: can the last King of Madison Avenue make the new Omnicom work?

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Editors' Picks

Publicis Groupe's Chancery Lane office, London

Updated: latest hybrid working policies at “new big six”

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Gideon Spanier

WPP faces steep path as new strategy draws on familiar playbook

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Campaign Salary Survey 2025

Agency salaries revealed: are you being paid enough?

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Graphic illustration with a group of four people seated in a row in front of three red doors with signs on - left to right - AI, M&A and restructure

Agency churn slows again: 'Last in, first out' fears take hold

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What does it take to be an ad agency chief executive?

What does it take to be an ad agency chief executive?

The Information
Montage of person in a wheelchair in fromt of an audience of men and women looking at him alongside various disabillity icons such as the disables symbol

Disability in adland: why the industry is being too slow to act

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Projects & awards

Campaign Inspiring Women Awards: Sachini Imbuldeniya, CEO of the Year

Campaign Inspiring Women Awards 2026: winners revealed

Campaign Big Global Awards 2026: winners revealed

Campaign Big Global Awards 2026: winners revealed

Adam & Eve/DDB take Agency of the Year at Campaign Big Awards

Campaign Big Awards 2025: winners revealed

Media Week Awards 2025: PHD

Media Week Awards 2025: winners revealed

Multiple portraits of the faces to watch winners

Faces to Watch 2025: the full list

PHD took seven gongs at the Campaign Media Awards

Campaign Media Awards 2025: winners revealed

Media Week 30 Under 30 image

Media Week 30 Under 30 2025: winners revealed

Momentum Worldwide wins Creative Experience Agency of the Year

Campaign Experience Awards 2025: winners revealed

Campaign 40 Over 40 graphic

Campaign UK 40 Over 40 2025: winners revealed

Best Places to Work 2025

Revealed: Campaign Best Places to Work 2025

VCCP collect the Grand Prix at the Campaign Tech Awards

Campaign Tech Awards 2025: winners revealed

Purpose Awards 2025

Purpose Awards EMEA 2025: winners revealed

Mother took Global Creative Agency of the Year

Campaign Global Agency of the Year Awards 2024: winners revealed

Mother won Creative Agency of the Year

Campaign UK Agency of the Year Awards 2024: winners revealed

The Knowledge

Open front door, a number of boxes in front with Media Strategy written on them

The fight for media strategy: will agencies or in-house teams win?

The Knowledge
April EMEA media agency rankings

Goodstuff jumps into April EMEA new-business rankings

The Knowledge

CAMPAIGN PODCAST

The Campaign Podcast artwork with headshots of Lucy Shelley, Maisie McCabe, Jake Dubbins and Gideon Spanier and wording reading:

Podcast: How responsible are brands for online safety on social platforms?

The Campaign Podcast artwork

Podcast: Why are in-house teams taking top talent from agencies?

The Campaign Podcast artwork

Podcast: How can an agency score a 9 in Campaign’s School Reports?

The Campaign Podcast artwork

Podcast: Why is gaming not a media channel?

The Campaign Podcast artwork

Podcast: Is imitating other ads really a form of flattery?

Big Interviews

Cindy Rose

Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’

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Publicis CEO Arthur Sadoun (©GettyImages)

Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’

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Troy Ruhanen

Troy Ruhanen on LinkedIn regrets, saying goodbye to talent and why Omnicom Advertising is about growth

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Jon Cook

Jon Cook on WPP aiming for 'the most creative media'

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Karen Martin looking to camera in a London street

Karen Martin: 'Creativity is the only thing I actually, genuinely, give a shit about'

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Image of Noel Bunting

'I want to prove international creativity can be outstanding': Noel Bunting on revamping and refreshing Publicis London

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Dan Clays

Dan Clays on leading OMG EMEA: 'Success isn’t micromanaging every pitch'

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Katie Vanneck Smith

Hearst CEO on why she wants print to lead a return to ‘impactful, joyful advertising’

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Agencies

BBH London hires strategy partner for health
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BBH London hires strategy partner for health

Average salary growth in creative industries drops to 1.7%
April 16, 2026

Average salary growth in creative industries drops to 1.7%

FTC settles alleged boycott and “unlawful collusion” between WPP, Publicis and Dentsu
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FTC settles alleged boycott and “unlawful collusion” between WPP, Publicis and Dentsu

IPA Bellwether: A net balance of 0% increasing their budget in Q4 2025.
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Media

Brixton Finishing School: The training provider was founded in 2017.
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Adidas: Global media review set to conclude this year.
April 15, 2026

Adidas reviews £377m global media account

Mr Porky picks lead creative and media agency
April 15, 2026

Mr Porky picks lead creative and media agency

Vax: Brand's range includes vacuum, carpet and steam cleaners.
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Agency hoovers up Vax's £26m media account

Trilliad: Gold spent seven years at Dentsu.
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B2B marketing company hires Rob Gold as EMEA leader

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The new rules of search: five ways to stay visible in the age of AI

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Revealed: the judges for the 2026 Thinkbox TV Planning Awards

The brand reset

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Brand-building gets new lease of life as research links attention and next-gen video

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Tell us what you think about Pinterest for the chance to win a £250 voucher

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Going live: how real-time brands can make the most of fan engagement